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Napier holidays bring you stunning rolling hills, a shimmering waterfront, hectares of nature reserves, stunning vineyards and mouth-watering restaurants. There’s plenty to see and do, with the eclectic 1930s architecture, the vineyards of Hawke’s Bay and the gannet colonies of Cape Kidnappers.

Entirely rebuilt after an earthquake in 1930, Napier is home to some unusual architecture. Delve into some culture on your holiday in Napier and take a guided tour of the city. You’ll see some spectacular designs, including Art Deco, Spanish Mission and Stripped Classical. Wander to the lively Marine Parade for some waterside enjoyment, with a tasty array of local restaurants to sample and family-friendly activities like mini golf and the aquarium. A must on your Hawke’s Bay holiday is a visit to one of the many vineyards, including one of New Zealand’s oldest wineries.

Explore a cultured beachside city on Napier holidays

Whether you want to hike a trail, walk a seaside path or enjoy a relaxing bike ride around beautiful vineyards, Napier and Hawke’s Bay holidays have something for everyone. Discover Cape Kidnappers, which offers 13 hectares of reserve named by Captain Cook, and is home to one of the world’s largest gannet colonies. Reach the gannet colony on foot, by kayak or on a trailer and soak up the extraordinary landscape.

Napier’s Marine Parade is a hive of activity, with 1.9 miles of glistening seafront and delicious restaurants, cafes and buzzy beach bars. Foodies can’t visit Napier without a trip to one of Hawke’s Bay’s. Here you’ll find 70 vineyards with over 30 cellar doors, easy to visit by car, or bike if you fancy taking in the fresh air and exploring the countryside. For further exploration, the Hawke’s Bay farmers market is a foodie’s delight, with locally-sourced artisans selling sweet honey, chocolate and cheeses and more.

Destination Highlights

  • Explore beautiful Cape Kidnappers and witness the Black Reef gannet colony, or spot penguins at Lake Waikaremoana
  • Visit the jewel of Hawke’s Bay - Marine Parade, a 1.9 mile glistening sea front, with bike trails and restaurants
  • Explore 70 vineyards, 30 cellar doors, and don’t miss the popular Hawke's Bay farmers market
  • Observe the famous architecture up close with a mix of 1930s styles, including Art Deco, Spanish Mission and Classical designs

Great sample itineraries

Get inspired by our selection of popular itineraries for. Napier and Hawke’s Bay holidays. Enjoy a multi-centre itinerary and explore these fascinating destinations in depth.

Te Puia, Rotorua

New Zealand North Island Tour Self Drive

  • 9 Days
Our tour of New Zealand’s North Island is perfect for adventurous couples who want to explore the wonders of this...
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Self drive holidays

Self Drive Tour Of New Zealand South Island

  • 15 Days
Our self drive tour of New Zealand’s South Island takes in some of the area’s most spectacular destinations and packs...
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Cultural holidays

Auckland To Christchurch Tour

  • 17 Days
  • Guide Price £7,799 PP
Set out on a New Zealand adventure and get a true taste for the country on an escorted New Zealand...
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Couples Holidays
a snow covered mountain

Small Group Escorted Tour Of New Zealand

  • 21 Days
Spend 21 days exploring an endlessly stunning country and get a taste of the fascinating Māori culture during your Essence...
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Adventure holidays

Explore Napier and Hawke’s Bay

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Charlie, Destination Manager

“Wander down the stunning Napier's Marine Parade and sample one of the many restaurants boasting superb local produce. Sweeten off at one of the much-loved ice cream parlours.”


Destination Manager
Lucy, Destination Specialist

“Take a hike up the beautiful Ta Mata Peak, which has great walking trails with unrivalled views.”


Destination Specialist

Events & Festivals

Festivals and events are wonderful to include during your Napier and Hawke's Bay holiday, offering a glimpse into the country’s authentic culture and traditions.

Hawke’s Bay Art Festival

From comedy to storytelling and acrobats to circus acts, the Hawke’s Bay Art Festival is host to an intoxicating mix of arts. Held across several dates, take your pick of different shows for a spot of culture.


New Zealand International Film Festival

Starting in Auckland, The New Zealand International Film Festival runs every year, travelling to Hawke’s Bay. With a large schedule of films to enjoy, you can book day or evening screenings, as well as a ten trip pass that can be used for any show. It’s the ideal way to immerse yourself in the country’s culture during your Napier holiday. 


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