Find the latest media articles featuring Hayes & Jarvis and recent press releases below.
Are you a journalist or require any information related to the travel industry? Please contact our Scott Crouch at crouch@bprc.de .
Introducing our new report “The New Luxury Traveler” highlighting what affluent consumers want from travel now.
According to our new report based on proprietary guest research, affluent consumers increasingly view luxury not as a display of wealth, but as access to experiences that feel personal, transformative, and difficult to replicate. Nearly two-thirds of respondents (63%) identified unique experiences as their primary motivation for travel, while only 1% cited status or recognition as a key driver.
The report identifies several major behavioral shifts shaping the future of experiential luxury travel:
- Luxury is becoming more personal. Personalisation is emerging as the defining marker of luxury travel. Traditional signifiers such as privacy and exclusivity are becoming less influential, as affluent travellers place greater value on cultural immersion, authenticity and meaningful access.
- Affluent travellers want transformation, not just relaxation. The report points to a growing appetite for travel that feels energising, enriching and perspective-shifting, rather than purely restorative. More than half of respondents – 53% – said excitement and discovery were the emotional outcomes they value most from travel.
- Longer, more immersive journeys are on the rise. Nearly two-thirds of respondents – 64% – said their ideal trip lasts 12 days or more, reflecting rising demand for multi-destination itineraries and slower, more considered journeys that allow for deeper cultural connection.
- Travel is increasingly measured by emotional return on investment. Respondents consistently described the most meaningful journeys as those that create lasting memories, inspire conversations long after returning home and deliver a renewed sense of personal connection.
Featured In
Media Coverage
The Coasts with the Most
Source: Escapism Magazine
Korea is good for the Seoul
Best smaller/independent package holiday providers in 2025
Source: Which?
Sustainable Serenity: Exploring Sri Lanka’s Luxurious Eco-Friendly Wonders
Source: Voyagers Voice
Green Light Getaway: Exploring Iceland’s Natural Beauty
Source: The Ethicalist
Columbia’s Calling: Beaches to rival those of the Caribbean and some of the world’s most alluring cities
Source: Daily Mail
It’s a Magical Mystery Island Tour
Source: West Country Life
South American Treasure
Source: The Scotsman Magazine
A tragedy that deserves remembrance in Sri Lanka
Source: The National
The best things to do in Colombia 2023: From bustling streets to Amazonian hideaways
Source: New Zealand Herald
Robin McKelvie: Scots travelling to Sri Lanka will see island paradise
Source: The National
Just back From Sri Lanka With Hayes & Jarvis
Source: Hesp Food and Travel
Find vibrant cities and exciting wildlife in colourful Colombia
Source: The Jewish Chronicle
10 amazing reasons to visit Australia in 2023
Source: The Telegraph
How Australia is re-imagining its most celebrated attraction
Source: The Telegraph
Eight Ways to Give Your Clients Fresh Perspectives on Sydney
Source: Travel Trade Gazette
Return to Vietnam: From south to north on an immersive tour
Source: The Times
The 11 best holidays to Australia for 2022
Source: The Times
For all global media and PR enquiries:
Please contact our PR manager, Scott Crouch
Email: crouch@bprc.de
Mobile: +49 170 453 1462
